Green Elephant Play

Green Elephant Play is an eco-friendly indoor play space in Cincinnati, built by Renee, a mom of two, for kids ages one and up. Natural wooden toys, a big ball pit, sensory tables, and free coffee for the grown-ups. It is the kind of calm, thoughtful spot a parent wants to find, and the old homepage was doing it no favors.

I redesigned the homepage on my own, because a place this warm in person deserved a first impression that felt the same way.

What was getting in the way

A parent lands on a play space site with two questions: what is this, and how much. The old page answered neither up front. It opened on a vague banner and a long welcome paragraph, with the day pass price, the party packages, and any way to plan a visit buried far down or split across other pages. On a phone, where most parents are looking, that meant a lot of scrolling before anything useful showed up.

What I changed

I led with the space and the promise: a calmer, greener place to play, with a real photo of kids in the ball pit and a plan your visit button right there. Then I put the things that drive a decision where people can find them: open play pricing, birthday parties, and the summer camp, each with its own price and its own clear next step. Renee's story moved up so the trust is built in, and the whole thing is built mobile first, because that is where a parent makes this call.

Before and after

Same space, same heart. The redesign just stops making a parent dig for the day pass and the door. If your site is hiding the thing your customers came for, here is how to spot it, and I'm happy to look at yours.