Bill Byers Tattoos

Bill Byers is a portrait and realism tattoo artist in Worcester, tattooing since 2003. His work is genuinely arresting, the kind of piece that makes you stop scrolling. His homepage opened with "Welcome to Bill Byers Tattoos" and made you scroll past a paragraph of text before you saw any of it.

I redesigned his homepage on my own, because that work deserved a better stage than a generic template was giving it.

What was getting in the way

The order was backwards. On a phone, where most of his visitors land, the photo of Bill and his work showed up after two call-to-action buttons, so people were asked to book before they had any reason to trust him. The hero led with a greeting instead of his specialty. The featured tattoos sat on a loud orange background that fought the art. And there was no phone number anywhere, just an email, which adds friction for someone who wants to ask one quick question.

What I changed

I led with the specialty and the work: portrait, realism and illustrative, tattooed by hand since 2003, next to one of his strongest pieces. I fixed the mobile order so the art and the artist land before the ask. I gave the gallery a calm, dark background so the tattoos carry the page instead of competing with it. And I made one clear primary action, book your session, instead of two identical buttons with no hierarchy.

It is built mobile first and made to take someone in Worcester from "found him" to "booked" in a single visit, because that is where this kind of decision actually happens.

Before and after

Same artist, same incredible work. The redesign just gets out of its way and puts it first. If your site is hiding what you are best at, these are the tells, and I'm happy to look at yours.